Frequently Asked Questions
What is the criteria for successfully listing on PhotoEducate?
A recommendation by a PhotoEducate partner and/or an informal interview process where we talk about your workshop with at least three of the 10 alumni attendees you submit.
Photo Educate’s enhanced listings detail all information useful for a viewer to understand your offering, including learning objectives, agenda, testimonials, student galleries and much more. Listings also provide opportunities to include multi-media features that attract attention and clicks like videos and slideshows. When you list five or more workshops on PhotoEducate we can create your own landing page. Many workshop providers link straight to us as their main channel for the workshop segment of their business.
What is your booking platform and how does it work?
Booking can be placed easily through Photo Educate's secure booking platform. Accept workshop bookings without any paperwork, surprise fees, confusing regulatory compliance procedures and most of all no technical integrations.
Photo Educate's (optional) secure e-commerce platform allows you to take deposits and other payments and accept all international major debit and credit cards as well as PayPal. We forward all monies (after commission) as well as all details about the customer to you within 24 hours— so you can process the final payment and manage the relationship with the customer.
We offer e-commerce because most partners prefer to have little friction in converting our customers towards their workshops - however we can also just send you the 'leads'.
In this case we would capture the 'lead' through a brief 'registration form' on our site (see how it works for Brian Storm's workshop here https://photoeducate.com/products/mediastorm-methodology-master-class).
In either case, after the deposit is paid, the lead is sent and you handle everything from there making it seamless for you and your customer.
Deposits & Cancellations
Our cancellation policy is your cancellation policy. We don't want you to be out of pocket if one of the customers we provide cancels on you. If you refund a customers deposit as per your policy, we refund 70% of the commission we collected (some of our commission revenue is applied to marketing and advertising and we also incur payment processing fees which is why we retain the 30 per cent).
How much does it cost?
We have annual listing fee of $200 per workshop, which flows directly into the marketing budget that we use to promote your workshop through highly targeted social media ad campaigns. We also give you an option to provide a larger budget should you wish us to do more promotion for you.
Every listing is subject to our standard sales commission structure:
- Workshops Under $1500 – 20%
- Workshops $1501-$4999 – 15%
- Workshops Over $5000 – 10%
We can limit the number of seats we sell for each workshop thus limiting your commission for a profitable balance.
How do we promote your workshop?
Our secret sauce is a highly targeted social media and e-mail campaign guaranteed to engage on average 30,000 passionate photographers and workshop enthusiasts - with the wherewithal to participate in premium photography workshops — to visit and engage with your workshop listing.
PhotoEducate can take care of all your workshop marketing, reaching our audience of people with proven behavior for photography-related travel —driving highly qualified traffic to your listings. In creating the marketing strategy for your workshops we can also prioritize specific workshops you point to as requiring extra attention.
How do prospective workshop attendees get in touch with me?
We promote engagement and let users get in touch with you, the workshop tutor/organizer if they have queries about a workshop at any point during the research and booking process.
What happens to my workshop listing when you sell the allocated amount of seats for my workshop?
We keep expired listings on the site and the “Book Now” button is changed to “Apply Now”. We then notify you when we get interested parties.